El-Salg is one of Denmark's largest home appliance retailers with 170 stores all over Denmark. They needed an omni-channel ecommerce solution that could help increase online market share.
The solution ties El-Salg's huge range of products with service concepts that promotes local store services and features instore devices to support sales and make the entire product range available in all 170 stores.
Fully responsive design. That means it doesn’t matter what device the customers are using. Phone. Tablet. Laptop. Desktop computer. No problem.
Intelligent suggestive search. Customers never have to search in vain. They see search results almost instantly. And with thousands of products that is no trivial feat.
Fast and flexible product filtering makes it super easy to narrow down products lists and find products that match specific needs.
The solution is based on the Dynamicweb All In One Business platform with deep Axapta ERP integration. That makes the webshop both flexible and future proof.