Christian Skov is partner and responsible for the communications department in INETDESIGN. Christian has worked with business communication and branding since 2002 and has great experience in how you utilize the digital platforms efficiently. He also has extensive knowledge about Google Analytics and Google Adwords.
Part 1: The ticket seller’s horrible analogue reality
Digital ticketing - why ticket-selling companies can’t afford to live without it
At INET-DESIGN we developed an omni system to make life easier for companies and organizations who sell tickets. We help businesses digitalize every aspect of sales, marketing and the ticket interaction between consumer and company.
"INET-DESIGN has developed our entire business with their digital ticketing system and marketing skills. The ticketing concept makes us able to sell, market, handle and optimize our bus operations online. They have taken us on a long and very exciting journey making the online investment a considerable success. I would recommend INET-DESIGN and their ticketing system anytime. Jess Abildskou, Owner, www.abildskou.dk."
Ticketing is an interesting subject with many business critical angles to it. We have decided to discuss these with a series of posts. This one being the first.
Our purpose is to inspire companies who sell tickets. We will identify pains, weaknesses as well as business opportunities and offer solutions to everyday problems for these companies.
Selling and handling tickets is about making money. If you are not in control, you will make less money.
Ticketing is often very time consuming and expensive, and ticket-selling companies often struggle with problems in connection with:
- Logistics
- Verification
- Payment
- Reporting /book keeping
- Ticket fraud
- Sales
- Cancellation
Obviously, it is bad business not to be in control of these key operations. The analogue method takes up too many man-hours and the 2015 consumer does not consider this good service.
Our next post evolves on the modern and digital approach to sales and marketing in reference to ticketing.
If you have questions please feel free to contact us at +45 86 12 22 40 or mail@inet-design.dk.