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Custom developed system for car rental

We developed a complete system for booking and administration of rental cars, trailers and short term leasing to our client Autokonzept Biludlejning. 

A scalable wonder

Autokonzept is ready to engage the Danish car rental and leasing market with their 200+ independant autoshops. The system is very complex and custom built technology that consists of 3 parts: a superadmin, an admin and a frontend. These 3 parts together enable a multiple configuration options and different kinds of rental products and add-ons.

Responsive website

The website and the administration systems are responsive and work across the different devices and platforms. This makes it easy for the customers to rent a car using mobile and tablet devices.

The autoshops can also service the customers directly on an iPad or other tablet. This makes it easier to handle pickup and delivery.

Administration system

The website is developed in Umbraco CMS that is integrated with the custom built administration system from where the Autokonzept and the Autoshops can administer cars, add-ons, equipment, trailers, bookings, payment and much more.

The administration system is integrated with Navision for reporting and accounting.

Continuous growth with online marketing

Together with Autokonzept Biludlejning we have created an online marketing concept that ensures visibility for the individual autoshops when they are introduced on the platform. A new autoshop that wants to be part of the system and car rental services have access to a booking widget, that can be inserted on their own website for easy access for their customers.

Facts about the solution

E-commerce platform

Umbraco with custom developed booking

Administration system

Custom built administration system


Microsoft .Net

Online marketing

Campaigns on Facebook, AdWords and content marketing

ERP integration




Reporting tools

Google Analytics

Going custom? Contact Martin

We love creating solutions that make a difference in our clients' businesses and raise the ROI and performance. Our hearts are in both the simple and complex solutions. When it comes to complex solutions we are often used where others give up. A custom developed system is a big thing for you as a client and you need to trust your partner in creating a functional and converting system that suits your needs. We are a partner worth trusting - contact us.

Martin Rickmann

Director of eBusiness · Partner · 8612 2240