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B2C - Omnichannel - E-commerce


El-salg is one of the biggest chains selling electronics and appliances with more than 170 shops in Denmark.

El-salg needed help in creating the digital foundation for their omnichannel solution in an effort to maximize their revenue on the digital platforms.

Our solution was to integrate the large assortment with their great service concept. The solution online is an extension of the shops found all over Denmark - delivering great service and local presence for servicing and installing the appliances.

Behind the strategy

  • A responsive design delivering great visuals on the mobile platforms
  • Intelligent search function finding relevant products almost instantly
  • Fast filtering and navigation through the large product assortment
  • Raptor based recommendations
  • Product feeds to price runner and other services
  • Store locator with Google API

The solution is based on a Dynamicweb e-commerce platform with deep integration into Axapta for customer orders and product data.

Motion graphics & animation

Facts about the solution

E-commerce platform


News letter



Microsoft .Net

Search engine




ERP integration




Reporting tool

Google Analytics

Contact Martin and get started

Do you want your own webshop? We have extensive knowledge about implementation in Dynamicweb as Premium Solutions partner. We know all the ups and downs of creating and maintaining webshop data and campaigns. Contact us and hear how we can help your business go online with success.

Martin Rickmann

Director of eBusiness · Partner · 8612 2240