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Enjoying the Northern Light

A design that captures the feel of Northern Jutland

Toppen af Danmark

Toppen af Danmark is an association of tourist offices in Northern Jutland: Lønstrup, Hirtshals, Skagen, Frederikshavn and Sæby have joined their forces and offer more than 650 holiday homes for rent along the northern coast of Jutland. If you are a sucker for sandy beaches, stunning nature, fresh seafood and the extraordinary northern light around Skagen Toppen af Danmark is your go-to-rental site.

Design and e-commerce

INETDESIGN created the website design, a responsive umbraco solution and integration with the booking system.

Motion graphics support the website's certain look and feel. The advanced search function enables users to find exactly the holiday home to suit their dreams.

Toppen af Danmark targets both English, German and Danish speaking audiences with three different language versions.

A complete e-commerce and e-business system

This consolidated industry solution was established in the beginning of the 2000s and has generated DKK billions in revenue for a number of local rental agencies. The solution consists of an Umbraco solution with a business layer that communicates with BookingStudio API.

The user interface is a website with a responsive design, online tools for the house owners, automated customer dialogue, a throughly tested marketing platform run by INETDESIGN and much more.

Collaboration on online marketing and campaigns

We have a close collaboration with Toppen af Danmark about ongoing online marketing - handling Facebook Ads and AdWords campaigns with a CTR of up to 23%.

Mobile ready optimizing sales

To support the growing demand for mobile availability the website is responsive supporting all different platforms and devices. This helps increasing sales and optimising business performance.

The house owners can also access the owner section on their mobile devices using the owner app giving an overview of bookings, economics, agreements, dialogue etc.

Branding proces

All our work for Toppen af Danmark takes its starting point in the branding process, that we carried out in collaboration with the four agencies. The result is a visual universe that communicates the essence of Toppen af Danmark. This look and feel is present in all on- and offline material: Business cards, letterheads, clothing, newsletters etc.

Facts about the solution

CMS platform

Umbraco with online booking

Booking integration

Custom developed booking flow and integration to BookingStudio


Microsoft .Net



Reporting tool

Google Analytics

Need bookings? Contact Martin

Do you want your own webshop? We have extensive knowledge about implementation in Dynamicweb as Premium Solutions partner. We know all the ups and downs of creating and maintaining webshop data and campaigns. Contact us and hear how we can help your business go online with success.

Martin Rickmann

Director of eBusiness · Partner · 8612 2240