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El-Salg

omni-channel e-commerce · erp integration · digital marketing El-Salg

Abildskou

e-business solution · digital tickets · 3d marketing

Linie 888

For many years, Abildskou / Linie 888 and INET-DESIGN have been cooperating in the digital reformation of this leading bus company.

Linie 888 has been around since 1983, and the owner Jess Abildskou has shown the courage to use state of the art technology and marketing concepts to stay the preferred bus line between Jutland and Copenhagen in Denmark.

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Behind Blue

Behind the curtains

The core of the Linie 888 platform is the digital ticket system, Tiggets, developed by INET-DESIGN. 

Tiggets consists of three core elements: a user friendly administration module, an omni channel sales platform and mobile scanner phones for access control. You can read more about Tiggets here.

Tiggets is integrated with Umbraco and Mailchimp offering a set of marketing tools to support strong marketing initiatives through Google, YouTube and Facebook. 

Tiggets for Buses

The Abildskou eBusiness platform is build on the digital ticketing system, Tiggets Bus, by INET-DESIGN. Tiggets Bus supports both small and large bus companies with great features to handle and optimize operations.

Tiggets offers several advantages such as the dynamic ticket feature to create strong marketing concepts and drive people to your brand and optimize sales and logistics. 

Tiggets is also available as Tiggets Ferry and Tiggets Tour Operators. More at www.tiggets.com.

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Ticket Scanner

Efficient and precise access control of tickets is at the center of Abildskou solution. All drivers and buses are equipped with industrial strength scannerphones with full smartphone capabilities. 

The scanner application can operate in both online and offline mode. When online it fetches realtime ticket and departure data and logs and reports all scanner events back to Tiggets.

 

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Scanning Digital Tickets

Boarding is executed swiftly and precisely with any type of ticket displayed by the customer. The average boarding time has dropped - positive for both business and customer satisfaction.

The scanner app supports moving customers between departures enabling a high level of customer service.

Point of Sale functionality including physical creditcard payments is estimated due in Q4 2015.

Results

+120% Organic traffic growth
+74% Higher conversion rate
+37% More conversions
Winter

Mobile App

In our highly mobile world of transport a strong mobile presence is critical.

Abildskou has multifacted online sales platform including a dedicated mobile channel as well as Android and iOS apps.

The mobile platform supports the full sales process, and it is not surprisingly the channel in most rapid growth.

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Booking Process

Booking process

Today's users expect nothing but a flawless, fast and intuitive booking flow when searching, choosing and buying tickets online.

The Abildskou sales platform turns a wide range of departures, ticket types, prices, discounts and information into a nice shopping experience no matter what device you are holding. 

The importance of the booking process and interface quality is pronounced. We are not only looking to sell the product and improve conversion rates. We want to make the customer happy by delivering a supreme online service convincing him to return.

Dynamic price model

By introducing digital ticketing Abildskou got the edge to redefine the Danish market for intercity bus transportation.

At the heart of Tiggets you will find the dynamic ticket pricing system. All departures have a fully flexible discount profile that determines how many tickets are sold at which price. This feauture is well known from the airline industry.

The dynamic price feature has transformed Abildskou's approach to market communication composed of variations of digital and social activities.

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Branding and marketing

Many would consider intercity bus transportation as a price sensitive and generic product. And to some extent it is. That makes the branding aspect of a company like Abildskou crucial. It is a matter of being top of mind and the preferred choice.

At INET-DESIGN we are responsible for planning and executing the Abildskou branding and media strategy.

As a tool we created an animated 3D universe defining the red thread in all customer touch points. Our Abildskou family runs the show on the sales platform, on social media such as Facebook and YouTube, in news letters, on television, on the Abildskou buses, at exhibitions and in ads.

Testimonial

"INET-DESIGN know their stuff all around. They have taken us on a long and very exciting journey making the online investment a considerable success. INET-DESIGN have my recommendations."

Jess Abildskou, Owner Abildskou

Martin Rickmann

Director of E-business · Partner

Tel: +45 25652203